Estonian beverage packaging deposit system case study for a multinational companyWed, 10/16/2019 - 13:42
A large multinational beverage company was interested in the Estonian deposit system, which showed excellent packaging collection and recycling results, financial performance and enjoyed the consumers and other key stakeholders support. Estonian deposit system is considered a best practice among the industry experts and its strategies and key principles could be useful also in the other markets where the beverage packaging deposit system is introduced. For example, Lithuanian deposit system is largely based on the Estonian experience.
CEEREC prepared a case study, which analyzed all the key areas of the deposit system like the legal frame, stakeholder engagement, trade role and responsibilities, key processes, technologies applied, financial performance and consumer education. Also, creation of the deposit system operator “Eesti Pandipakend” Ltd. was discussed in details. The study provided a set of key recommendations how to design, establish and run a successful deposit system.